Checkify
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Chapter 01

Checkify company thesis

Building the Verification Layer

The internet keeps asking businesses to become identity databases. Checkify is building the infrastructure that lets them verify information without unnecessarily possessing the information behind it.

Verify information. Don’t collect personal data.

Explore the thesis View what we have built
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Chapter 02

Founder insight

The internet has turned every business into an identity database.

Businesses often need a yes/no decision — yet are forced to collect the underlying personal records.

Is this customer over 18?
  • Passports
  • Driving licences
  • Utility bills
  • Bank statements
  • Biometric media
  • Supporting evidence
Trusted answer

Assertion verified — without the merchant becoming an identity vault.

Businesses should be able to verify an assertion without possessing the underlying personal data.

Chapter 03

Market shift

Verification is moving from inspection to evidence.

The market is shifting from one-time visual checks toward reusable, attributable, policy-aware verification.

Previous era

  • Document uploads
  • OCR
  • Visual inspection
  • Centralised identity checks
  • One-time verification transactions

Emerging era

  • Verifiable credentials
  • Digital identity wallets
  • Source attribution
  • Assurance levels
  • Selective disclosure
  • Reusable proofs
  • Policy-based verification
AI-generated fraud Synthetic media weakens visual-only trust.
Privacy pressure Organisations want fewer unnecessary personal records.
Government frameworks Public programmes raise assurance and privacy expectations.
Digital wallets Credentials are moving toward user-held reusable formats.
Open credential standards Interoperable evidence becomes more practical.
Data-exposure demand Businesses want trusted answers with less long-term liability.

This creates the need for a neutral verification layer between businesses, users and trusted evidence sources.

Chapter 04

Company model

One request layer across many sources.

Wallets hold credentials. Issuers provide evidence. Checkify turns them into trusted, policy-aware answers businesses can use.

Trusted data issuers and evidence sources
PassportsWalletsEmployersUniversitiesBanksInsurers
Checkify
Orchestration and verification layer
RequestsPolicyAssuranceConsentProof
Users
Review and approve requests
Businesses
Receive answers or encrypted evidence

Not merely: An app · A document scanner · A plugin · A wallet · An identity provider

Chapter 05

What already exists

Built before the raise.

Working infrastructure — not a pitch-only story.

iOS application

Live

Native app for approval, proofs and reusable credentials.

Android application

Live

Cross-platform mobile experience for users.

Business dashboard

Live

Site setup, passes, QR and request management.

WordPress integration

Live

Connector plugin for site verification flows.

WooCommerce integration

Live

Checkout age-gate and merchant verification paths.

API & JavaScript SDK

Live

Public developer quickstart, embed and server verify.

QR & magic-link flows

Live

Request initiation without forcing account friction.

Document verification

Live

Document-backed evidence where appropriate.

NFC passport capability

In development

High-assurance reading on supported devices.

Assurance scoring

Live

Answers carry context — source, evidence and strength.

Encrypted Data Packs

Live

Encrypted evidence packages when a binary answer is not enough.

Digital signing & proof records

Live

Signed proofs and auditable verification outcomes.

Data issuer architecture

Live

Issuer flows for organisations that sign credentials users hold.

Runtime document profiles

Pilot

Configurable document/profile blueprints for structured evidence.

Security & compliance programme

In progress

ISO 27001 and Cyber Essentials programmes underway — not completed certifications.

Chapter 06

Commercial wedge

Start with age assurance. Expand through reusable trust.

Helps businesses implement proportionate, privacy-preserving age-assurance controls.

Age assurance Regulatory need + plugin distribution + repeat verification
Reusable user proofs Lower friction across subsequent requests
Broader verification Expand into adjacent trust decisions

Why age assurance first

  • Immediate regulatory demand
  • Clear buyer
  • Clear decision
  • Repeat usage
  • Plugin-led distribution
  • Fast integration
  • Strong privacy value proposition
  • Natural path to reusable credentials

Channels & sectors

  • WooCommerce
  • WordPress
  • Shopify (waitlist / where applicable)
  • Developer and agency partners
  • Direct merchant onboarding
  • Data issuer partnerships
  • Vape
  • Alcohol
  • Gaming
  • Adult services
  • Other age-restricted e-commerce

Checkify helps businesses implement proportionate controls. It does not guarantee regulatory compliance for every product category.

Chapter 07

Expansion model

One engine. Expanding verification categories.

New verticals expand platform utility without requiring an entirely new product each time.

Now

  • Age assurance
  • Identity
  • Reusable proofs
  • Document and NFC evidence

Next

  • Right to work
  • Employment
  • Insurance
  • Property
  • Education
  • Account access

Later

  • Enterprise credentials
  • Government services
  • Banking
  • Digital-wallet orchestration
  • AI-agent identity and authority
  • International issuer networks

Each category reuses

Request modelConsent flowAssurance engineSource attributionProof recordsPolicy logicDeveloper integration layer

Chapter 08

Business model

A transaction platform with recurring distribution.

Public pricing is published separately. This section describes the economic layers — not confidential unit economics.

Platform subscriptions Recurring monthly plans for businesses and sites.
Verification usage Credits or usage-based charging per successful proof.
Enterprise contracts Custom API access, support, service levels and integrations.
Developer distribution Revenue-sharing and partner-led merchant acquisition.
Issuer economics Potential future economics where credential providers charge per verification.

Reusable proofs improve economics

  • Lower repeat verification friction
  • More repeat usage
  • Stronger retention
  • Multiple businesses served by the same user-held evidence
  • Reduced need to reacquire or reprocess the same information repeatedly
View public pricing

Chapter 09

Defensibility

The moat compounds across the network.

The architecture is designed to create compounding network value as adoption grows.

1. Business integrations
2. Reusable user proofs
3. Data issuer relationships
4. Assurance and policy engine
5. Source attribution
6. Cross-wallet orchestration
7. Developer and agency distribution
8. Compliance and security infrastructure
9. Proof history and auditability
10. Verification coverage across categories
  1. 1More business integrations
  2. 2More verification requests
  3. 3More reusable user proofs
  4. 4More issuer value
  5. 5More credential coverage
  6. 6Lower friction and broader utility
  7. 7More business integrations

Chapter 10

Category positioning

Not another wallet. Not another document checker.

Document-verification vendors inspect evidence. Wallets hold credentials. Issuers attest facts. Checkify coordinates requests, consent, evidence, assurance and outputs across them.

  • Document verification vendors
  • Identity proofing vendors
  • Digital identity wallets
  • Credential issuers
  • Checkify — Checkify position

Axes: Single-source verification → Multi-source orchestration. Document-centric → Assertion-centric.

Checkify deserves its own layer because businesses need a request, consent and assurance plane that sits above any single source or wallet.

Checkify can integrate with and complement existing verification providers, wallets and data issuers.

Chapter 11

Team and execution

Founder-led execution with limited capital.

Core product created before institutional funding. Commercial distribution is the next priority.

What has already been achieved

  • Core product built over multiple years before institutional funding
  • iOS and Android apps shipped
  • WordPress and WooCommerce integrations live
  • API, JavaScript SDK, QR and magic-link request flows available
  • Security and compliance programmes underway
  • Commercial go-to-market now becoming the priority

What the next hires unlock

  • Engineering
  • Product
  • Enterprise sales
  • Partnerships
  • Compliance
  • Customer implementation

Chapter 12

Investment and milestones

Capital turns working infrastructure into market adoption.

Seed capital is intended to convert built infrastructure into distribution, coverage and organisational capacity.

Seed round

Build

  • Wallet orchestration
  • Data issuer onboarding
  • Credential coverage
  • Developer platform
  • Product reliability

Launch

  • Merchant onboarding
  • Age-assurance distribution
  • Developer and agency channel
  • Partnerships
  • Commercial pilots

Scale

  • Enterprise integrations
  • Compliance progression
  • Team growth
  • International credential support
  • Broader verification categories

Milestone categories

  • Paid merchant adoption
  • Successful verification volume
  • Data issuer integrations
  • Developer integrations
  • Security and compliance achievements
  • New verification categories
  • Enterprise pilots

Checkify is building the infrastructure that lets the internet ask for proof without asking for everything.

Contact Checkify View the product